We partnered with Snapchat to create 3 separate lenses for back-to-school utilizing the new AR experiences that add 3D objects to a space. One for the Best Buy brand, one for Google and another for Lenovo.

Tech Haul was Best Buy’s best performing lense of all time and ranked in the top of lenses created by Snapcht.

Each of these experiences met or exceeded KPIs and Snap’s engagement rates. Which means they got lots of brand impressions.

Tech Haul We flipped the popular social shopping haul on into a gamified Tech Haul augmented reality game. Users “threw” balls into Best Buy bags, revealing top products. This ranked on the top of Snap’s best performing lenses to date.

Lenovo moment of chill. Lenovo wanted to provide GenZ with a moment to chill from the swiping and scrolling and invited them to take a few deep breaths similar to popular stress reducing apps.

Google Chromebook Balance College means balancing all the things. We wanted to show students how a Chromebook can help them balance their school and out-of-school activities.